Financial Sector - Start Up

ORGANISATIONAL DESIGN & CULTURE

Defining our organisational culture has been a truly transformative journey. Our employees now have a clearer understanding of not only our direction but also the specific behaviours that will help us achieve our goals. The structured culture-related Key Performance Indicators have enabled us to track our progress effectively. We have already seen significant improvements in both internal operations and customer interactions.

Chief Human Resources Officer
The Challenge
  • A Neo Start-up with 14 years of operations as a subsidiary within another Commercial Bank and less than one year as an independent Standalone Bank
  • A complex fusion of cultures from the parent Commercial Bank and other institutions due to rapid scaling and hiring for operational expansion and growth.
  • A pressing need for a well-defined, distinct culture aligned with the bank's purpose of standing out by "Banking Differently.“
  • Gaps in strategic direction and inconsistent service delivery required a unifying purpose, vision, and core values to ensure a cohesive employee and customer experience across all touchpoints.
The Solution
The Result
Decision Tree Public Workshop
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